Hi, I’m Jason. I grew up in Winnipeg and have spent much of my adult life in Ontario and British Columbia, so I know firsthand how unpredictable Canadian weather can be. Rain one day, deep freeze the next—I’ve lived it all.
I’ve always been passionate about the outdoors and living an active lifestyle, but I’ve also been frustrated by inflation and the high cost of overly specialized gear. When the chance came to bring Northern Sun back to life, I jumped in—combining my love for Canada, the outdoors, retail, and design to create versatile, eco-friendly, outerwear built for everyday life in Canada.
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